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Paje · East Coast · Zanzibar

Why Paje is Zanzibar's
highest-yield location

In 2026, Paje has evolved from a backpacker village into the high-yield capital of the island — combining superior rental returns, a thriving digital nomad community, and rapid infrastructure growth.

Strategic Location

The smart choice for cash flow, lifestyle & growth

Investing in Paje offers a distinct set of advantages that differ from the established luxury of the North or the quiet of the West. Here is why Paje is the strategic choice for property investment within the Zanzibar context.

18% Peak Gross Rental Yield
15% Annual Property Appreciation
30% Lower Entry Cost vs North
2 Peak Seasons per Year
Paje rental yields
Reason 01 01

Superior rental yields —
the yield capital

14%–18% gross rental yields vs 8–12% elsewhere

While Nungwi in the North is the "Blue Chip" area with high capital preservation, Paje currently leads the island in gross rental yields. This is driven by a unique dual-season demand that keeps occupancy high year-round.

  • Kitesurfing peak: Constant trade winds attract high-spending travellers from June to October
  • Winter peak: Traditional sun-seekers flock from December to February
  • The result: Unlike other parts of the island, Paje maintains a consistent floor of occupancy even in shoulder seasons
  • Gross rental yields of 14%–18% compared to 8–12% in other areas
Digital nomad hub Paje
Reason 02 02

The digital nomad &
remote work hub

The "Silicon Valley" of Zanzibar

Paje has rebranded itself as the only area on the island with a robust infrastructure for remote workers — creating demand for mid-term stays that deliver lower turnover and higher profit than nightly hotel-style bookings.

  • Multiple dedicated co-working spaces
  • High-speed fibre connectivity — more reliable here than in many rural coastal areas
  • The Nomad Effect: Creates demand for 1–3 month stays at higher profit margins
  • Lower turnover than short-term holiday lets — less wear, less management cost
Paje infrastructure growth
Reason 03 03

Rapid appreciation &
infrastructure growth

10%–15% annual property value growth in 2026

Paje is currently seeing some of the fastest property value growth on the island, fuelled by specific government and private initiatives that are transforming accessibility and connectivity.

  • Road upgrades: The ongoing dual-carriageway upgrade to the Paje Road is cutting travel time to Stone Town and the airport significantly
  • Paje Airstrip: Plans for a local airstrip allowing direct hopper flights for high-net-worth investors from the mainland
  • East Coast now much more accessible for weekenders and commuters
  • Estimated 10%–15% annual property appreciation in 2026
Paje boho chic lifestyle
Reason 04 04

Strong community &
"boho-chic" appeal

Boutique, design-led — not resort-led

Paje has a specific brand that differs from the rest of the island. While Nungwi is about large resorts, Paje is about boutique, design-led developments — exactly what the modern millennial and Gen X investor is seeking.

  • The boho-chic aesthetic resonates strongly with millennial and Gen X buyers
  • Walkable town — from a villa to a café or kite school on foot — a rarity in Zanzibar
  • Most developments are boutique, not large resort-style complexes
  • Natural textures, open design and community feel distinguish Paje from the rest of the island
Lower entry point Paje
Reason 05 05

Lower entry point
than the North

20–30% lower cost per m² than Kendwa or Nungwi

Despite rapid growth, the cost per square metre in Paje and Jambiani remains significantly lower than in the prime areas of the North — allowing Asana to offer boutique luxury at a price point that attracts first-time international investors and those seeking a secondary holiday home.

  • 20–30% lower cost per m² than Kendwa or Nungwi
  • Accessible to first-time international investors
  • Ideal for those seeking a secondary holiday home with genuine returns
  • Paje is for those who want cash flow, lifestyle, and high growth potential
The Bottom Line

Cash flow, lifestyle & high growth potential

Paje is not just another location on Zanzibar — it is the island's most dynamic, highest-yielding, and fastest-growing market. Asana's Kilima Villas Phase II and Jua Villas are positioned at the heart of it.

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